Tourist Albania was presented in a highly positive form in some of the world’s most prestigious TV stations like BBC, Euro-News and Travel Channel, through an add titled “Albania Goes Your Own Way”. This advertisement, prepared by the National Tourism Agency, illustrated the country’s tourist and natural attractions like the coastal-line, culture, history, adventurous tourism, culinary delicacies and many other elements. 

This campaign kicked off on December 24 and continued during the entire holidays’ season until midnight of December 31, and was deemed as one of the most successful by the foreign media experts. Similar campaigns will continue even during 2017, while the National Tourism Agency promises to be present in the foreign media with similar advertisements.