He made his name online setting up a notorious Facebook page to help fellow Albanians sneak illegally into the UK.
But after being sent to jail on drugs charges, Fari Lleshi has maintained his menacing social media presence - thanks to videos direct from his cell.
In fact, footage of the thug smoking marijuana, rapping and even threatening his victims is regularly posted on his Facebook and Instagram pages.
Thousands of his followers have watched him enjoying a cushy life in the scandal-hit Dorset jail.
Lleshi, who sneaked into Britain in the back of a lorry, has filmed himself boasting about times he has outwitted the police. In other posts, he serenades his girlfriend with a rap song, blows kisses to the camera, swigs energy drinks, dances with other inmates and smokes as a giant TV blares in the background of his cell.
His followers post adoring messages as he performs - often calling for him to be freed - many of which he responds to.
More disturbingly, Lleshi, who uses the nickname 2gunz, also threatens his victims on the outside, posting images of himself making a pistol gesture with his hands and saying 'bang bang'.
Most of his videos are on Instagram but he also posts them on YouTube and a Facebook page that he created from prison, presumably on a mobile phone. The YouTube videos carry advertisements by Hugo Boss and Pepsi, helping the internet giant make a profit as Lleshi flouts the law.
The 29-year-old criminal, who came to the UK after serving six years for a £20,000 bank heist in Italy, is now serving a three-year sentence in Guys Marsh prison in Dorset after being convicted of dealing class A drugs earlier this year.
It is the same jail where prisoners posted photos on Facebook in November 2016 showing them drinking alcohol, taking drugs and gorging on steaks. Their cells were crammed with luxuries including games consoles and stereos.
The numbers of prisoners using phones are surging, with more than 20,000 mobiles and SIM cards found in jails in England and Wales in 2016 - double the number in 2014.
(Source: Daily Mail)